🤗 Welcome to the Metrics Foundations for Product Managers course! | Welcome! | Metrics Foundations for Product Managers | Products | Metrics: Data, Insights, Evidence

🤗 Welcome to the Metrics Foundations for Product Managers course!

🤗 Welcome to the Metrics Foundations for Product Managers course!

A warm welcome to the Metrics Foundations for Product Managers course

Metrics Foundations for Product Managers

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Welcome!

🤗 Welcome to the Metrics Foundations for Product Managers course!

Introduction

ℹ️ How to navigate the course, and what we'll cover

📗 Why metrics matter

📗 Insights Every Product Manager Can Draw from Product Metrics

📗 Insights from Quantitative and Qualitative Data

Chapter feedback

Writing good metrics

ℹ️ Writing good metrics - Intro

🎓 The 5 characteristics of good metrics

🎓 The anatomy of good metrics

🎓 Guardrail metrics

📗 Overview of different types of metrics

Chapter feedback

Foundational theories

ℹ️ Foundational theories - Intro

🎓 Average - Median vs Mean

🎓 Impact, Outcome, Output Metrics

💪 Exercise: Turn qualitative outcomes into quantitative outcomes

🎓 Leading/Lagging Indicators vs. Input/Output Metrics

🎓 Proxy Metrics

ℹ️ Recap: Good metrics & foundational theories

Chapter feedback

Frameworks to find meaningful metrics

ℹ️ Frameworks - Intro

🎓 User Journey Maps & Metrics

💪 Exercise: User Journeys & Metrics

🎓 Goals Signals Metrics (GSM) framework

💪 Exercise: Goals Signals Metrics (GSM)

🎓 HEART framework

💪 Exercise: HEART framework

🎓 AARRR Pirate Metrics

💪 Exercise: AARRR Pirate Metrics

🎓 Goals Questions Metrics (GQM) framework

💪 Exercise: Goals Questions Metrics (GQM) framework

🎓 Metrics Trees - What you should know about them

🎓 Metrics Trees - How to build them

🎓 Frameworks recap: When to use which?

Chapter feedback

Bonus: Cheatsheets and bonus reading

📗 Activation, retention and monetization metrics for various product types, with examples

📗 Metrics Cheatsheet

Feedback & wishlist

Outro

Give a shout-out

General feedback

People, accounts, blogs to follow

List of informative articles