Büşra Coşkuner/Metrics Foundations for Product Managers
Metrics dashboard on a laptop

  • €222

Metrics Foundations for Product Managers

  • Course
  • 42 Lessons

Prioritize what moves the needle with the right metrics.

Use metrics to guide product direction and prioritize impactful work. Track product health, monitor progress and success with the right metrics. Align business goals and product work through metrics and outcomes.

Content

Welcome!

🤗 Welcome to the Metrics Foundations for Product Managers course!
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Introduction

ℹ️ How to navigate the course, and what we'll cover
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📗 Why metrics matter
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📗 Insights Every Product Manager Can Draw from Product Metrics
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📗 Insights from Quantitative and Qualitative Data
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Writing good metrics

ℹ️ Writing good metrics - Intro
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🎓 The 5 characteristics of good metrics
🎓 The anatomy of good metrics
🎓 Guardrail metrics
📗 Overview of different types of metrics
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Foundational theories

ℹ️ Foundational theories - Intro
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🎓 Average - Median vs Mean
🎓 Impact, Outcome, Output Metrics
💪 Exercise: Turn qualitative outcomes into quantitative outcomes
🎓 Leading/Lagging Indicators vs. Input/Output Metrics
🎓 Proxy Metrics
ℹ️ Recap: Good metrics & foundational theories
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Frameworks to find meaningful metrics

ℹ️ Frameworks - Intro
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🎓 User Journey Maps & Metrics
💪 Exercise: User Journeys & Metrics
🎓 Goals Signals Metrics (GSM) framework
💪 Exercise: Goals Signals Metrics (GSM)
🎓 HEART framework
💪 Exercise: HEART framework
🎓 AARRR Pirate Metrics
💪 Exercise: AARRR Pirate Metrics
🎓 Goals Questions Metrics (GQM) framework
💪 Exercise: Goals Questions Metrics (GQM) framework
🎓 Metrics Trees - What you should know about them
🎓 Metrics Trees - How to build them
🎓 Frameworks recap: When to use which?
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Bonus: Cheatsheets and bonus reading

📗 Activation, retention and monetization metrics for various product types, with examples
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📗 Metrics Cheatsheet
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Feedback & wishlist

Outro

Give a shout-out
General feedback
People, accounts, blogs to follow
List of informative articles