đŸ’Ē Exercise: User Journeys & Metrics

đŸ’Ē Exercise: User Journeys & Metrics

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Metrics Foundations for Product Managers

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Welcome!

  • 🤗 Welcome to the Metrics Foundations for Product Managers course!

Introduction

  • â„šī¸ How to navigate the course, and what we'll cover
  • 📗 Why metrics matter
  • 📗 Insights Every Product Manager Can Draw from Product Metrics
  • 📗 Insights from Quantitative and Qualitative Data
  • Chapter feedback

Writing good metrics

  • â„šī¸ Writing good metrics - Intro
  • 🎓 The 5 characteristics of good metrics
  • 🎓 The anatomy of good metrics
  • 🎓 Guardrail metrics
  • 📗 Overview of different types of metrics
  • Chapter feedback

Foundational theories

  • â„šī¸ Foundational theories - Intro
  • 🎓 Average - Median vs Mean
  • 🎓 Impact, Outcome, Output Metrics
  • đŸ’Ē Exercise: Turn qualitative outcomes into quantitative outcomes
  • 🎓 Leading/Lagging Indicators vs. Input/Output Metrics
  • 🎓 Proxy Metrics
  • â„šī¸ Recap: Good metrics & foundational theories
  • Chapter feedback

Frameworks to find meaningful metrics

  • â„šī¸ Frameworks - Intro
  • 🎓 User Journey Maps & Metrics
  • đŸ’Ē Exercise: User Journeys & Metrics
  • 🎓 Goals Signals Metrics (GSM) framework
  • đŸ’Ē Exercise: Goals Signals Metrics (GSM)
  • 🎓 HEART framework
  • đŸ’Ē Exercise: HEART framework
  • 🎓 AARRR Pirate Metrics
  • đŸ’Ē Exercise: AARRR Pirate Metrics
  • 🎓 Goals Questions Metrics (GQM) framework
  • đŸ’Ē Exercise: Goals Questions Metrics (GQM) framework
  • 🎓 Metrics Trees - What you should know about them
  • 🎓 Metrics Trees - How to build them
  • 🎓 Frameworks recap: When to use which?
  • Chapter feedback

Bonus: Cheatsheets and bonus reading

  • 📗 Activation, retention and monetization metrics for various product types, with examples
  • 📗 Metrics Cheatsheet
  • Feedback & wishlist

Outro

  • Give a shout-out
  • General feedback
  • People, accounts, blogs to follow
  • List of informative articles