ℹ️ How to navigate the course, and what we'll cover

ℹ️ How to navigate the course, and what we'll cover

Some further information you should know:

  • Skip if needed: Though it's a foundation course, I'm aware that there is a range of knowledge level. I'm trying to address both ends while staying foundational. Therefore, feel free to skip everything that you know already or feels like repetition to you. We learn by being challenged. If you don't feel challenged, pick the next lesson that challenges you.

  • Listen in higher speed: In the videos I speak slowly because some people need speech to be slow. If it's too slow for you, watch the videos with higher playback speed.

  • Easy language over complicated explanation: I am known for explaining abstract product theory in an easy to understand way. The trick is that I use simple terminology. The course doesn’t aim to teach you jargon but rather actionable practices. If you wanted to learn jargon, let me know in your feedback.

  • Feedback: I am very happy about your feedback to iterate on the course and make it better. You have lifetime access to all future iterations of this course.
    You'll find the chance to send me feedback in two places:
    1.) At the end of every chapter is a link to a chapter feedback form to give me feedback about the chapter. All questions are optional.
    2.) In the "Outro" section there is a link to a general feedback form where you can give me any kind of feedback on everything. All questions are optional.

  • Explanation of emojis:
    ℹ️ Module contains information for you.
    🎓 Module contains theory in form of a video.
    📗 Module contains theory in form of reading material.
    💪 Module contains exercises.

  • When I look funny in a video, it's because I tought the good explanation I gave was more important than the scratch on my top model look. Priorities, you know :)

  • My last point: If you like the course and find it valuable for other product people, too, please leave a testimonial here: https://testimonial.to/metrics-foundations

Open or download the slides here:

Intro & how to navigate the course (113 KB)

Metrics Foundations for Product Managers

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Welcome!

  • 🤗 Welcome to the Metrics Foundations for Product Managers course!

Introduction

  • ℹ️ How to navigate the course, and what we'll cover
  • 📗 Why metrics matter
  • 📗 Insights Every Product Manager Can Draw from Product Metrics
  • 📗 Insights from Quantitative and Qualitative Data
  • Chapter feedback

Writing good metrics

  • ℹ️ Writing good metrics - Intro
  • 🎓 The 5 characteristics of good metrics
  • 🎓 The anatomy of good metrics
  • 🎓 Guardrail metrics
  • 📗 Overview of different types of metrics
  • Chapter feedback

Foundational theories

  • ℹ️ Foundational theories - Intro
  • 🎓 Average - Median vs Mean
  • 🎓 Impact, Outcome, Output Metrics
  • 💪 Exercise: Turn qualitative outcomes into quantitative outcomes
  • 🎓 Leading/Lagging Indicators vs. Input/Output Metrics
  • 🎓 Proxy Metrics
  • ℹ️ Recap: Good metrics & foundational theories
  • Chapter feedback

Frameworks to find meaningful metrics

  • ℹ️ Frameworks - Intro
  • 🎓 User Journey Maps & Metrics
  • 💪 Exercise: User Journeys & Metrics
  • 🎓 Goals Signals Metrics (GSM) framework
  • 💪 Exercise: Goals Signals Metrics (GSM)
  • 🎓 HEART framework
  • 💪 Exercise: HEART framework
  • 🎓 AARRR Pirate Metrics
  • 💪 Exercise: AARRR Pirate Metrics
  • 🎓 Goals Questions Metrics (GQM) framework
  • 💪 Exercise: Goals Questions Metrics (GQM) framework
  • 🎓 Metrics Trees - What you should know about them
  • 🎓 Metrics Trees - How to build them
  • 🎓 Frameworks recap: When to use which?
  • Chapter feedback

Bonus: Cheatsheets and bonus reading

  • 📗 Activation, retention and monetization metrics for various product types, with examples
  • 📗 Metrics Cheatsheet
  • Feedback & wishlist

Outro

  • Give a shout-out
  • General feedback
  • People, accounts, blogs to follow
  • List of informative articles