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Metrics Foundations for Product Managers
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Welcome!
đ¤ Welcome to the Metrics Foundations for Product Managers course!
Introduction
âšī¸ How to navigate the course, and what we'll cover
đ Why metrics matter
đ Insights Every Product Manager Can Draw from Product Metrics
đ Insights from Quantitative and Qualitative Data
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Writing good metrics
âšī¸ Writing good metrics - Intro
đ The 5 characteristics of good metrics
đ The anatomy of good metrics
đ Guardrail metrics
đ Overview of different types of metrics
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Foundational theories
âšī¸ Foundational theories - Intro
đ Average - Median vs Mean
đ Impact, Outcome, Output Metrics
đĒ Exercise: Turn qualitative outcomes into quantitative outcomes
đ Leading/Lagging Indicators vs. Input/Output Metrics
đ Proxy Metrics
âšī¸ Recap: Good metrics & foundational theories
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Frameworks to find meaningful metrics
âšī¸ Frameworks - Intro
đ User Journey Maps & Metrics
đĒ Exercise: User Journeys & Metrics
đ Goals Signals Metrics (GSM) framework
đĒ Exercise: Goals Signals Metrics (GSM)
đ HEART framework
đĒ Exercise: HEART framework
đ AARRR Pirate Metrics
đĒ Exercise: AARRR Pirate Metrics
đ Goals Questions Metrics (GQM) framework
đĒ Exercise: Goals Questions Metrics (GQM) framework
đ Metrics Trees - What you should know about them
đ Metrics Trees - How to build them
đ Frameworks recap: When to use which?
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Bonus: Cheatsheets and bonus reading
đ Activation, retention and monetization metrics for various product types, with examples
đ Metrics Cheatsheet
Feedback & wishlist
Outro
Give a shout-out
General feedback
People, accounts, blogs to follow
List of informative articles