Metrics Foundations for Product Managers
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Welcome!

🤗 Welcome to the Metrics Foundations for Product Managers course!
Introduction

ℹ️ How to navigate the course, and what we'll cover
📗 Why metrics matter
📗 Insights Every Product Manager Can Draw from Product Metrics
📗 Insights from Quantitative and Qualitative Data
Chapter feedback
Writing good metrics

ℹ️ Writing good metrics - Intro
🎓 The 5 characteristics of good metrics
🎓 The anatomy of good metrics
🎓 Guardrail metrics
📗 Overview of different types of metrics
Chapter feedback
Foundational theories

ℹ️ Foundational theories - Intro
🎓 Average - Median vs Mean
🎓 Impact, Outcome, Output Metrics
💪 Exercise: Turn qualitative outcomes into quantitative outcomes
🎓 Leading/Lagging Indicators vs. Input/Output Metrics
🎓 Proxy Metrics
ℹ️ Recap: Good metrics & foundational theories
Chapter feedback
Frameworks to find meaningful metrics

ℹ️ Frameworks - Intro
🎓 User Journey Maps & Metrics
💪 Exercise: User Journeys & Metrics
🎓 Goals Signals Metrics (GSM) framework
💪 Exercise: Goals Signals Metrics (GSM)
🎓 HEART framework
💪 Exercise: HEART framework
🎓 AARRR Pirate Metrics
💪 Exercise: AARRR Pirate Metrics
🎓 Goals Questions Metrics (GQM) framework
💪 Exercise: Goals Questions Metrics (GQM) framework
🎓 Metrics Trees - What you should know about them
🎓 Metrics Trees - How to build them
🎓 Frameworks recap: When to use which?
Chapter feedback
Bonus: Cheatsheets and bonus reading

📗 Activation, retention and monetization metrics for various product types, with examples
📗 Metrics Cheatsheet
Feedback & wishlist
Outro

Give a shout-out
General feedback
People, accounts, blogs to follow
List of informative articles

💪 Exercise: Turn qualitative outcomes into quantitative outcomes

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