Metrics: Data, Insights, Evidence/Metrics Foundations for Product Managers
Metrics dashboard on a laptop

  • €222

Metrics Foundations for Product Managers

  • Course
  • 42 Lessons

Prioritize what moves the needle with the right metrics.

Use metrics to guide product direction and prioritize impactful work. Track product health, monitor progress and success with the right metrics. Align business goals and product work through metrics and outcomes.

Content

Welcome!

πŸ€— Welcome to the Metrics Foundations for Product Managers course!
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Introduction

ℹ️ How to navigate the course, and what we'll cover
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πŸ“— Why metrics matter
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πŸ“— Insights Every Product Manager Can Draw from Product Metrics
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πŸ“— Insights from Quantitative and Qualitative Data
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Writing good metrics

ℹ️ Writing good metrics - Intro
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πŸŽ“ The 5 characteristics of good metrics
πŸŽ“ The anatomy of good metrics
πŸŽ“ Guardrail metrics
πŸ“— Overview of different types of metrics
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Foundational theories

ℹ️ Foundational theories - Intro
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πŸŽ“ Average - Median vs Mean
πŸŽ“ Impact, Outcome, Output Metrics
πŸ’ͺ Exercise: Turn qualitative outcomes into quantitative outcomes
πŸŽ“ Leading/Lagging Indicators vs. Input/Output Metrics
πŸŽ“ Proxy Metrics
ℹ️ Recap: Good metrics & foundational theories
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Frameworks to find meaningful metrics

ℹ️ Frameworks - Intro
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πŸŽ“ User Journey Maps & Metrics
πŸ’ͺ Exercise: User Journeys & Metrics
πŸŽ“ Goals Signals Metrics (GSM) framework
πŸ’ͺ Exercise: Goals Signals Metrics (GSM)
πŸŽ“ HEART framework
πŸ’ͺ Exercise: HEART framework
πŸŽ“ AARRR Pirate Metrics
πŸ’ͺ Exercise: AARRR Pirate Metrics
πŸŽ“ Goals Questions Metrics (GQM) framework
πŸ’ͺ Exercise: Goals Questions Metrics (GQM) framework
πŸŽ“ Metrics Trees - What you should know about them
πŸŽ“ Metrics Trees - How to build them
πŸŽ“ Frameworks recap: When to use which?
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Bonus: Cheatsheets and bonus reading

πŸ“— Activation, retention and monetization metrics for various product types, with examples
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πŸ“— Metrics Cheatsheet
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Feedback & wishlist

Outro

Give a shout-out
General feedback
People, accounts, blogs to follow
List of informative articles